Samsung Electronics: A Global Top 5 Brand Recognized by Interbrand

Samsung Electronics Co., Ltd. has once again been recognized as a 'Global Top 5' brand by Interbrand, a global brand consultancy. With a brand value of $91.4 billion and a 4% year-on-year growth, Samsung continues to thrive in the global IT industry. In this article, we will explore the key factors behind Samsung's success, including their commitment to customer experience, innovative product portfolio, and leadership in future technologies. Join us as we delve into how Samsung Electronics maintains its position as a leading global brand.

Samsung Electronics: A Global Top 5 Brand

Discover the recognition and growth of Samsung Electronics as a 'Global Top 5' brand.

Samsung Electronics: A Global Top 5 Brand Recognized by Interbrand - 412507280

Samsung Electronics Co., Ltd. has been recognized by Interbrand as a 'Global Top 5' brand for the fourth consecutive year. With a brand value of $91.4 billion and a 4% year-on-year growth, Samsung continues to solidify its position in the global market.

Despite the challenging business environment, Samsung's brand value has steadily increased across all business areas. This recognition is a testament to the company's commitment to innovation, customer experience, and sustainability.

Driving Innovation with the 'One Samsung' Strategy

Explore how Samsung's 'One Samsung' strategy enhances the customer experience and drives brand value.

Samsung Electronics has implemented the 'One Samsung' strategy, which focuses on consistent company-wide improvement of the customer experience. By streamlining operations and fostering collaboration across business divisions, Samsung ensures a unified and seamless experience for its customers.

This strategy has contributed to the increased connectivity and enhanced gaming experiences offered by Samsung's wide-ranging product portfolio and SmartThings. By integrating various devices and services, Samsung enables customers to enjoy a more connected and immersive digital lifestyle.

Furthermore, the 'One Samsung' strategy positions the company as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR), and virtual reality (VR). By investing in these cutting-edge technologies, Samsung continues to push the boundaries of what is possible and drive brand value.

Commitment to Sustainability and ESG Leadership

Learn how Samsung strengthens its brand value through eco-conscious activities and ESG leadership.

Samsung Electronics is dedicated to strengthening its ESG (Environmental, Social, and Governance) leadership through various eco-conscious activities. The company actively promotes sustainability by increasing the usage of recycled materials in its products, such as plastics from discarded fishing nets, glass, and aluminum.

Additionally, Samsung collaborates with partners like Patagonia to develop eco-friendly solutions, including the Less Microfiber™ Filter for washing machines. The company also introduces AI energy-saving features in its SmartThings Energy platform, empowering users to make more sustainable choices.

These efforts not only contribute to a greener future but also enhance Samsung's brand value by resonating with environmentally conscious consumers.

Partnerships and Collaborations for Enhanced Experiences

Discover how partnerships and collaborations drive Samsung's brand value and optimize customer experiences.

Partnerships play a crucial role in driving Samsung's brand value. By leveraging its SmartThings platform, Samsung strengthens its open partnerships to connect not only its own products but also various third-party devices. This integration provides customers with a more seamless and interconnected experience.

Furthermore, collaborations with industry-leading gaming partners have allowed Samsung to optimize gaming performance in its Galaxy devices. By providing an optimized gaming experience, Samsung enhances its position in the gaming industry and attracts gaming enthusiasts.

Moreover, partnerships across mobile, tablet, TV, PC, and monitor products ensure that customers receive an optimized and cohesive experience across different devices. These collaborations further solidify Samsung's brand value and reputation for delivering high-quality products.

Innovation in Mobile, Networks, Visual Display, Home Appliances, and Semiconductor

Explore Samsung's innovative solutions and market leadership across various business divisions.

Samsung Electronics continues to drive innovation and maintain market leadership in multiple business divisions.


  • Camera innovation in the Galaxy S23 series based on customer insights.
  • Leadership in the foldable phone category with campaigns like 'Join the Flip Side'.
  • Optimized gaming performance in Galaxy devices through collaborations with industry-leading gaming partners.
  • Enhanced accessibility features, such as the 'Ambient Sound' feature on the Galaxy Buds.
  • The Samsung Global Goals app, mobilizing the Galaxy community to support global goals.


  • Pioneering 5G innovation through technical leadership and strong partnerships with global telecommunications operators.
  • Communicating the sustainability aspects of Samsung's 5G network technology.

Visual Display:

  • Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED.
  • Strengthening position in the gaming industry through innovative products and partnerships with leading game streaming services.
  • Enhancing accessibility through partnerships with organizations like RNIB (Royal National Institute for Blind People).

Home Appliances:

  • Maintaining global leadership in major home appliance categories, such as refrigerators and washing machines.
  • Enhancing user experience based on customer insights throughout the product life cycle.
  • Introducing innovative products like the Bespoke line and winning prestigious awards.


  • Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership.
  • Strengthening partnerships in high-growth areas like AI and automotive.
  • Expanding applications of Exynos processors into wearables and 5G technology.
  • Enhancing credibility with ISOCELL sensors in flagship smartphones.

Through continuous innovation and market-leading solutions, Samsung Electronics demonstrates its commitment to delivering cutting-edge technologies and exceptional products to consumers worldwide.

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