Navigating the Challenges of the Music Industry in New Zealand

In the ever-evolving music industry, New Zealand artists are grappling with a sense of dissatisfaction and uncertainty. The rise of tech platforms has presented challenges such as diminished artist revenues and an overwhelming volume of music being released. As musicians are now responsible for self-promotion and content creation, they find themselves navigating the world of social media, which can be soul-destroying. Join me as we explore the challenges faced by musicians in New Zealand and how they are adapting to the changing landscape of the music industry.

The Changing Landscape of the Music Industry

Explore the impact of tech platforms and the challenges faced by musicians in New Zealand.

Navigating the Challenges of the Music Industry in New Zealand - 1378110261

The music industry in New Zealand is experiencing a significant shift due to the rise of tech platforms. These platforms have presented a series of challenges for musicians, including diminished artist revenues and an overwhelming volume of music being released. As a result, artists are feeling a sense of dissatisfaction and uncertainty in the industry.

With the decline of music journalism, musicians are now responsible for promoting themselves and becoming content creators. This shift has blurred the line between musicians and content creators, as they navigate social media platforms like TikTok, YouTube, and Instagram. The concentration of attention on a few platforms has also shifted the focus away from music itself, leading some artists to resort to attention-grabbing tactics that may compromise their artistic integrity.

The Decline of Music Media

Discover the challenges faced by artists in promoting their work and gaining recognition.

The decline of music media has made it increasingly difficult for artists to promote their work and gain recognition. Traditional music journalism outlets have disappeared or are struggling, leaving artists with limited avenues for promotion and evaluation. This decline has also affected the salaries available to music critics and the support they provide to artists.

The shift towards social media platforms has further complicated the landscape, as musicians are now expected to navigate these platforms and compete for attention alongside influencers and viral content. This shift has also reduced the discovery of new music, as streaming platforms like Spotify contribute to the saturation of the market with thousands of songs being released daily.

The Challenges of Being a Musician in New Zealand

Explore the personal experiences and feelings of artists in New Zealand's music industry.

Aimee Renata, also known as Erny Belle, has expressed her feelings of overwhelm and uncertainty about being an artist in New Zealand. She finds herself having to navigate the world of social media and create content, which she finds soul-destroying. Many artists in New Zealand share a similar sentiment, feeling lost and disconnected from their original purpose in the face of these challenges.

The challenges faced by musicians in the digital age are unique to the music industry. Unlike film and TV, music is often consumed alongside other songs and is less likely to be enjoyed on its own. This has led to bundled music rights and collective deals, reducing artists' bargaining power. The accessibility of music creation tools and distribution platforms has also turned music into a form of user-generated content, diluting its value.

The Globalization of the Music Industry

Explore the impact of globalization on the New Zealand music industry.

The challenges faced by musicians in New Zealand are not unique, as the music industry has become globalized. Pop music power centers have shifted, and young audiences are less concerned with national identities in music. To get New Zealanders to pay attention to local music, some believe that having an international hit is the best strategy. However, the changing landscape of the music industry has made it difficult for local music to gain attention on borderless platforms.

The infrastructural decay in the music industry is evident, with music media outlets disappearing or struggling. This further limits the avenues for promotion and evaluation available to artists. To revitalize the New Zealand music industry, a step change is needed to address these challenges and adapt to the globalized music landscape.

Previous Post Next Post